What Are Some Types of Advertising Strategies?


Quick Answer

Some popular types of advertising strategies are the appeal to emotion, appeal to fear, persuasion and the cool factor. Advertising strategies are plans to persuade target consumers to buy certain products. Each advertising strategy utilizes a specific appeal based on the target audience.

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Full Answer

The appeal to emotion advertising strategy attempts to satisfy the consumer's emotional need with the product, such as the need to feel secure, attractive and accepted. Most advertising strategies that utilize the appeal to emotion associate their product with luxurious and desirable aspects of life. The fear advertising strategy convey the idea that undesirable aspects happen to the consumer if he does not purchase their product. The cool factor advertising strategy uses the appeal of "being cool" to sell products to consumers.

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