Shirts, hats, calendars, notebooks and backpacks are some of the pieces of merchandise branded with Shaytards' names and logos available on the Maker Shop website. Items feature the online presence of Shay Carl Butler and his family, colloquially known as the Shaytards.
Maker Shop outerwear with the Shaytards branding includes men's and women's t-shirts, hoodies, trucker hats and tank tops. Other merchandise includes lunch boxes, socks, beach towels and posters.
Many items inspired by the Shaytards and created by independent designers are available on the Redbubble Internet marketplace. In addition to shirts, items include mugs, phone cases, throw pillows, tote bags and canvas prints. The Internet seller Zazzle offers many Shaytard themed gifts such as t-shirts, hoodies, magnets, mugs and phone cases.
Shay Carl Butler is an Internet personality known for his YouTube videos of his family's daily life. With his wife, Colette, he has three sons and two daughters, all of whom are known to fans of the videos. His "Shaycarl" YouTube channel has over one million subscribers and the family's "SHAYTARDS" channel has over three million viewers. Butler also owns the subscription based Trixin line of clothing which offers men's t-shirts, sweatshirts, shorts and oxford shirts. The Trixin women's line includes scoop neck shirts, dresses, jerseys and necklaces.