Trader Joe's sells general grocery products, such as milk, cheese, bread and meats. It maintains a relatively small product line of about 4,000 individual items, many of which are house brands.
Trader Joe's carries only about a tenth of the products of a typical grocery store, but its selection is very carefully curated. The aim is to eliminate shopper confusion stemming from redundant items on the shelves. Aside from the products already mentioned, shoppers at Trader Joe's stores can find snacks, candies, wine, beer and liquor. Produce, pet food, prepared meals, coffee and frozen foods are also products carried by Trader Joe's.