Effective sponsorship letters are precise and focused. Be clear about the sponsorship being requested, and specifically outline the type of support being requested, such as monetary or volunteer time. Research the company’s guidelines for charitable contributions, and ensure all sponsorship requests meet these guidelines before sending out an appeal.
Discover the specific person that handles the request, and address the sponsorship letter directly to that individual. Determine sponsorship levels to offer; individuals or businesses that contribute more should receive greater benefits. Examples of benefits offered to the sponsor include an advertising banner, public announcement, or placement of the company’s logo in promotional material. Highlight specific accomplishments in your sponsorship letter to demonstrate the worthiness of the potential donation.