Start a business introduction letter with a strong opening that grabs the interest of the potential customer, creating a desire to read further. A business introduction letter should contain the necessary information regarding the new business, including the nature of the business, the location and its contact information.
When writing a business introduction letter, the writer should consider the unique service or product the business offers and incorporate that into a letter that shows the reader they have a need for the service or product. The letters should not try to make a sale because the purpose of the letter is to draw the potential customer to the business.
The beginning of the letter should be a brief introduction, and if the writer knows the recipient of the letter, he should acknowledge that here. The body of the letter should clearly explain the benefit the business brings to the person reading the letter. The letter should be short and concise, making its purpose clear.
Proofread the letter and make necessary edits prior to sending it, and if possible, have someone else read the letter to catch mistakes. Sign the letter and provide the necessary contact information, including an email address and phone number.