Tips for writing a business plan for a taxi service include identifying the company's target demographic, developing the key selling points that distinguish it from its competition, and outlining a realistic financial strategy with concrete goals and benchmarks. The plan should also include a thorough analysis of the competition and contain clear strategies for marketing and advertising.
Before focusing on the costs or licences to start a taxi service, the owner needs to develop a business plan that focuses on the specific strategies through which the company plans to thrive. This begins with a strong understanding of the company's target demographic, which may include a specific segment such as working professionals in a downtown area or tourists interested in local attractions. By defining the types of clients the company wishes to attract, the business plan writer can estimate the potential revenue earnings and create specific tactics for obtaining market share in the area.
After determining the client demographics, the business plan should include details about what makes the service unique from other companies. This can vary between agencies, but should focus on a clear concept that the company can market to demonstrate value. For example, the service may offer special perks in its cabs or promise timely service in high-traffic areas. The business plan should also contain a thorough analysis of the competing taxi services, which allows the company to create a unique selling point and plan marketing and growth strategies accordingly.