Q:

What are some tips for a successful happy hour promotion?

A:

Quick Answer

Tips for a successful happy hour promotion include using in-house marketing, utilizing social media, creating group deals and organizing events. Creating a special happy hour-only food menu is also a good way to attract customers.

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Full Answer

Advertising in-house is a good way to ensure that customers, including those who miss the happy hour, get to learn about it. Signs and table tents inside the bar with a list of specials are great for advertising. Giving customers bounce-back coupons increases the chances of them coming to the next happy hour.

Using social media such as Facebook and Twitter is a great way to get new customers and encourage people to come to the happy hour. The afternoon is the best time to post social media feeds when many employees are looking for ways to unwind at the end of a workday.

Offering group deals helps to target small and large groups of friends and coworkers. Deep discounts on pitchers or deals on appetizer platters are also good ways to encourage people to bring their friends along for happy hour.

Lastly, hosting events such as trivia, live music or karaoke can help to attract people to the establishment during happy hour. Although cheap drinks and food attract customers, special events enhance the customer experience and keep things exciting.

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