Tips for starting a limousine business include marketing the business first, starting small, diversifying and hiring a consultant. It is important that the pricing matches business overheads.
Marketing the business should come before purchasing vehicles. The results of the marketing campaign should guide how many vehicles to purchase. Excess runs can be outsourced to other businesses, and new vehicles can be purchased when there is enough business to support them.
Starting small is a good way to ensure that the new business is profitable. Limo buses and Hummers can come after developing a steady revenue stream and brand identity. Maintaining a fleet of limousines is difficult and expensive, especially for a business that is just starting out. Employees should be recruited and trained thoroughly before the business opens its doors.
Diversifying ensures that the business continues to profit, even if one sector of the economy slows down. Apart from traditional proms and weddings, airport transfers, events, destination management, funerals and secure transportation are great sectors to venture into.
Lastly, business owners who do not have extensive industry experience can benefit from hiring a consultant. An experienced consultant is able to offer advice on dispatch, software, payroll, fleet, operations and marketing. Even with limited start-up capital, hiring a consultant saves money in the long term.