What are some tips for picking a business name?


Quick Answer

Some tips for picking a business name include making sure the name is memorable and easy to spell. Ideally, a business name should be relevant to the industry the business is in, and a domain name to match the business name should be available.

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Full Answer

An ideal business name sticks in the customer's head so that when they think of the product or service that business offers, they associate it with that business. It also helps for the name to be fun and lighthearted so that it instills good feelings when a customer hears it. Names such as MailChimp and Grasshopper are examples of business names that add a lighthearted touch.

Normally, a name that is relevant to the industry of a business makes the name more memorable. As an email provider, MailChimp has an industry-relevant name. Grasshopper, a telephone company, has a name that is not relevant to its industry.

Having a memorable name that is easy to spell helps with word of mouth referrals. Customers can understand and remember a simple business name even in a noisy environment like a bar or restaurant. A name that is easy to spell makes the business's website easier to find, especially if the business has a domain name that matches its business name.

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