Some things to keep in mind when planning a Kickstarter funding campaign include setting a 30-day or less campaign window, creating small rewards and creating social media platforms for publicity. Video is an important component for a successful campaign, but videos work best when shot by professionals. Kickstarter campaigns have a better shot at success when funding goals are set low.
Kickstarter campaigns don't have to be long to be successful, and short campaigns under 30-days have a good success rate. A funding goal should raise enough money to cover donor rewards and funding platform fees. Typical pledge amounts for crowdsourcing campaigns are $70 on average, with $25 being the most popular pledging price point. Offering small rewards tied to pledge amounts is a winning strategy, but campaigns must have enough small perks on hand to keep small donors interested. The best way to drum up interest in a Kickstarter campaign is to create social media platforms and use them for pre-launch promotion.
It's helpful to reach out to personal networks of family and friends who can help spread the word to others. Once the campaign goes live, a huge marketing push should be the focus of the first 48 hours. Video is most effective when it's used to tell a unique story about the purpose of the campaign.