What Are Some Tips for Getting Kickstarter Funding?


Quick Answer

Some things to keep in mind when planning a Kickstarter funding campaign include setting a 30-day or less campaign window, creating small rewards and creating social media platforms for publicity. Video is an important component for a successful campaign, but videos work best when shot by professionals. Kickstarter campaigns have a better shot at success when funding goals are set low.

Continue Reading
Related Videos

Full Answer

Kickstarter campaigns don't have to be long to be successful, and short campaigns under 30-days have a good success rate. A funding goal should raise enough money to cover donor rewards and funding platform fees. Typical pledge amounts for crowdsourcing campaigns are $70 on average, with $25 being the most popular pledging price point. Offering small rewards tied to pledge amounts is a winning strategy, but campaigns must have enough small perks on hand to keep small donors interested. The best way to drum up interest in a Kickstarter campaign is to create social media platforms and use them for pre-launch promotion.

It's helpful to reach out to personal networks of family and friends who can help spread the word to others. Once the campaign goes live, a huge marketing push should be the focus of the first 48 hours. Video is most effective when it's used to tell a unique story about the purpose of the campaign.

Learn more about Managing a Business

Related Questions