Someone wishing to become a fitness model must develop a personal brand in order to stand out from other potential models. Individuals market their physical brand by entering fitness competitions, sending photos to magazines and networking with fitness industry insiders.
Gaining entry into the fitness industry as a fitness model requires lots of self-promotion that begins by researching what body types appeal to different markets. This information is used to develop a personal fitness brand that impresses the industry professionals hiring fitness models. For instance, the look desired for a fitness magazine cover may be different from what is desired for product promotion. The closer a model gets to achieving the desired look, the better the chances of being hired.
Aspiring fitness models can have photographs taken in clothing that emphasises muscle tone and physique. These photos are then sent out to various fitness magazines that use attractive models for their covers. Photos can also be entered into photo competitions in hopes of being selected as a winner. Bodybuilding competitions are another avenue of entry into modeling. Fitness competitions provide the perfect opportunity to network with photographers and sponsors. Networking within the industry by attending events is a good way to raise visibility and increase the chances of being hired for modeling positions.