Designing an effective banner sign requires choosing strong colors that stand out, ensuring the sign's message is clearly readable and picking the correct size. Banner signs are designed with a target audience in mind, and asking pertinent questions is helpful with figuring out the purpose of the banner.
Selecting good banner colors is an important part of the design process, and Fastsigns.com provides a color chart of the best color combinations. Two contrasting colors are recommended, and color combinations include yellow text on a solid black or blue background, black text on a white background and red text on a yellow or white background. One method for making banner text stand out more is to outline it with drop shadow. The graphic rule of thumb for determining banner size is 10 feet of banner space for every 1-inch of lettering.
Colors and sizing are just one piece of the banner design puzzle. The goal of a good banner design is to develop a strong message that is laser focused to reach a specific audience. Banners must create an impact using few words, so it's imperative to identify its primary purpose. Banners are useful for selling products, advertising deals, providing useful information or relaying inspirational messages. A banner can also warning of danger or provide directions.