What Are Some Tips for Customizing Email Marketing Templates?


Quick Answer

Tips for customizing email marketing templates include inserting graphics and HTML formatting relevant to the specific campaign, using dynamic functions to automatically personalize the email for each recipient, and using details or content according to the user's location. It may also be helpful to use email marketing systems, which often include options for creating and storing custom templates.

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Full Answer

Begin customizing an email template by reviewing its structure to ensure that it contains the most relevant content placement options for the campaign, such as a section for a promotional code or a section to highlight a new video. Proceed to add unique images specific to the campaign so that the email has a cohesive appearance and message. When possible, use images that relate directly to the product or service that is the subject of the email to reinforce the message rather than stock photos or graphics that do not pertain to the product or the company's brand image.

It is also possible to insert code into the email to add personalization, such as detecting the name of the recipient according to the email address and placing it into the email message. Some email marketing services also allow users to display different images according to the recipients geographic location, which adds an additional level of personalization. Finally, senders should ensure that all the text, including fine print, is relevant to the campaign.

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