To create a simple business proposal, the business idea should be outlined realistically for both the long term and short term, making sure to analyze both opportunities and challenges. The language should be kept concise, with visuals used to enhance and illustrate key concepts.
The language used in a business proposal should be concise and to the point, according to Forbes. It should sound enthusiastic but also realistic, weighing not just potential opportunities but challenges as well. Concrete examples in projections should be used to demonstrate how the business proposal is conservative. Although it may seem a good idea to downplay potential competitors, this leads investors to assume there is not much demand and no viable market. Competitors should be acknowledged within the proposal, along with explanations as to why the new business can outdo the competitors.
Visuals can also complement the business proposal and enhance its flow, helping to illustrate its concepts. If possible, including a creative element is an additional way to make the business proposal stand out. Writing a business proposal with a target audience in mind also increases its effectiveness. Structuring the content of the business proposal to fit the intended reader's key interests and questions makes the proposal more convincing to the reader.
Lastly, a good business proposal should cover both the long-term and short-term. Outlining the current year's goals in the business proposal is a good way to prove the business is a worthwhile investment.