What are some tips for coming up with a creative business name?


Quick Answer

To come up with a creative business name, Entrepreneur suggests coining a unique, meaningful name by merging relevant word segments, using distinct spellings of words and selecting a name that attracts target customers. Aspiring business owners should use a short, catchy name and avoid using vague puns that other people may not understand.

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Full Answer

The first step in choosing a business name is determining the message the name should convey to others. A good business name allows customers to understand clearly the products or services offered by the company, and it also focuses on important elements of the firm.

Aspiring business owners should pick a name that sounds familiar and evokes a pleasant feeling or memory, encouraging customers to react to the business in a positive way. When making up new words, it's a good idea to research about the meaning of relevant words in different languages. If coining a new name is hard, Entrepreneur suggests using new forms of real words to come up with an attractive business name.

However, new startup owners should be extra cautious when inventing words for a business name, as the name may end up becoming too confusing for customers. They should also avoid including initials and strings of numbers, which are generic and unappealing. It's best to avoid adding "Inc." if the company is not incorporated.

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