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What are some tips for attracting corporate sponsors?

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Quick Answer

Tips for attracting corporate sponsors include determining a demographic, writing a good proposal, promising deliverables and finding the right person in the company to approach. Corporate sponsors can help pay for event expenses such as meals, entertainment and rental space.

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Full Answer

It is important to have statistics about the target market and demographic before approaching sponsors. Essential demographic statistics include purchasing habits, median educational level and income, and spending power. Asking for media kits from publications the target demographic reads is a good way to find this info.

A good sponsor proposal includes a short story, a description of what the organization does, benefits to the sponsor and a description of the demographics. Seeking advice from someone who has experience with sponsor proposals can be very helpful.

Promising deliverables such as media coverage is another good way to secure sponsorship. It is important to be specific, such as describing the exact type of coverage, its circulation and statistics about its audience.

Lastly, finding the right person to approach in the company ensures that the application gets to the right person and improves the chances of getting approved. The marketing department is the best place to start, although some companies review sponsor applications through their community affairs, supplier diversity, public relations or brand management departments. Making a personal introduction through a telephone call to the appropriate person helps to create a good business relationship from the start.

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