When was the Tilley Endurables hat company created?


Quick Answer

Tilley Endurables was founded as a Canadian mail-order company called Alex Tilley and Family's Nautical Gear in January 1984. The company's first prototype was a hat intended for sailors that was created in 1980, with nautical shorts following the next year.

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Full Answer

Prior to 1984, Alex Tilley sold hats out of his suburban home in Toronto, frequently trading his product for advertisements in nautical magazines, as a hobby. His actual job at the time involved renting and selling art to businesses in Toronto. The company's shorts initially sold poorly despite being a quality product. Sales did not pick up until the 1983 America's Cup races, at which Tilley provided the Canadian team with special white Tilley shorts in addition to hats. By the fall of that year, the shorts were in demand as well as longer pants, inspiring Tilley to launch Tilley Endurables.

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