Telesales is essentially the act of sales representatives contacting people via the telephone to directly promote and sell products. Telesales involves making initial contact with potential clients for the purpose of making direct sales. Telesales is sometimes used as a synonymous term with telemarketing, although telemarketing involves making initial contact then following up with clients through repeat contact.
Telesales may be used to sell goods, products and services to potential clients. Successful telesales may result in a complete sales transaction being accomplished with a single phone call. Companies use telesales to make repeat sales to existing customers and make connections with potential clients. These sales are often made through the outreach initiative of sales representatives, but can be accomplished through inbound calls too.