Target marketing is the practice of aiming goods and services at a specific group of consumers. Rather than take a shotgun approach, for example, selling to 18- to 49-year-olds, companies try to narrow their marketing as much as possible, finding only the consumers who are likely to buy from them.Continue Reading
Companies use this strategy because they see how differentiated the marketplace has become, and how it's no longer productive to market to everybody in general.
Companies must drill down and ask themselves relevant questions to create a profile of their ideal customer. They must ask about the customers' age, gender and salary, and where they live, for example.Learn more about Marketing & Sales
The concept of marketing is for a company to find a way to present the goods or services it needs to sell to a targeted audience for whom those goods or services meet a crucial need. Successful marketing is both relevant and appealing to those who stand the best chance at buying a product.Full Answer >
The employees in the marketing department of an organization are responsible for communicating to customers or clients why they need to purchase the goods or services offered. Marketing relays information to customers or clients and helps establish the overall image of the brand.Full Answer >
Internet marketing refers to the act of selling goods and services primarily online or to promote a brick-and-mortar business via a website, blog or social media outlet. Internet marketing strategies may include content creation, online advertising using banners or small ads, and search engine marketing techniques.Full Answer >
Multinational marketing, also known as international marketing, is when a business directs products and services toward potential consumers in other countries. Seeking new markets helps to offset domestic saturation and increase revenue.Full Answer >