What is the target market of Starbucks?


Quick Answer

Starbucks' target market is urban professionals between the ages of 25 and 40, who make up almost half of the coffee chain's consumers. The target market for Starbucks is not gender specific.

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What is the target market of Starbucks?
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Full Answer

The target customers for Starbucks share a variety of characteristics, including a high income bracket, an awareness of social status and environmental consciousness. Starbucks' recent decision to carry bakery products from San Francisco-based La Boulange has reinforced the coffee chain's upscale, artisanal image.

Starbucks' young female customers place a premium on health and personal appearance, so the chain targets them with lower-calorie "skinny" beverages. Recently, Starbucks has begun to target affluent young families with products like organic fruit squeezies for toddlers and containers of vanilla milk.

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