What Is a Target Market?


Quick Answer

A target market is a business' ideal customer base. Having a target market helps a business leader direct marketing funds to the customers most likely to buy from the business.

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Full Answer

It is easiest to determine the target market in niche businesses, although all businesses, big or small, should know the target market's demographics. For example, a custom automotive upholstery shop's target market would be people who have custom cars and project cars, most frequently male, although not exclusively, in a higher-than-average income bracket. Secondary markets, which need to be identified as well as the target market, would include any other type of upholstery user, such as car lots, boat or motorcycle owners or restaurant owners.

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