Q:

What is a target market?

A:

Quick Answer

A target market is a business' ideal customer base. Having a target market helps a business leader direct marketing funds to the customers most likely to buy from the business.

Continue Reading

Full Answer

It is easiest to determine the target market in niche businesses, although all businesses, big or small, should know the target market's demographics. For example, a custom automotive upholstery shop's target market would be people who have custom cars and project cars, most frequently male, although not exclusively, in a higher-than-average income bracket. Secondary markets, which need to be identified as well as the target market, would include any other type of upholstery user, such as car lots, boat or motorcycle owners or restaurant owners.

Learn more about Marketing & Sales
Sources:

Related Questions

  • Q:

    What are the main benefits of using a marketing program?

    A:

    A marketing program is a comprehensive and detailed blueprint used in business to attain objectives, including market research, methods of identifying and connecting with target market segments leading to decisions in pricing strategies for products, and analyzing competitors. As part of a company's marketing strategy, a marketing program is an action- and time-specific road map through which the business delivers its mission and vision.

    Full Answer >
    Filed Under:
  • Q:

    Who is Pepsi's target market?

    A:

    Pepsi's traditional target market is teenagers and young adults, according to Forbes magazine. In that vein, its taglines over the years have included "Live for Now" and the "Pepsi Generation."

    Full Answer >
    Filed Under:
  • Q:

    What information is included in sales and marketing plans?

    A:

    Information that may appear in the sales and marketing section of a business plan includes the target audience for the company, the key features of the product, the major elements of the brand's identity and the budget for the sales and marketing teams. The document also needs to provide clear, actionable methods for completing various sales and marketing tasks.

    Full Answer >
    Filed Under:
  • Q:

    How do you create a marketing plan?

    A:

    To create a marketing plan, compile a document that outlines the marketing goals of your business, identifies your target audience and determines how to measure the success of your efforts. Outline short-term marketing objectives, in monthly and annual intervals, and the specific strategies to use to achieve each one.

    Full Answer >
    Filed Under:

Explore