Subway offered customers the opportunity to buy a six-inch sub sandwich at the value price of $2 for a limited time in 2014. The offer was an end-of-the-year special, and customers were only able to purchase its meatball and cold cuts sub sandwiches at that time.
Subway's $2 sub sandwich special was a marketing promotion aimed at attracting customers to its nationwide chain store locations. The chain offered this special in December because it's traditionally a slow month for fast-food sales. At the time of the offer, customers could purchase two low-priced subs for less than the cost of a bargain priced 12-inch Subway sandwich. An advantage of such low-cost promotions to the restaurant is that customers tend to spend more money once inside the store. Other fast food restaurant brands that have offered $2 menu item deals are Chipotle, KFC and Taco Bell.
Subway is known for its freshly made sub sandwiches served on fresh baked bread. Popular selections include its meatball marinara made with Italian meatballs drenched in marinara sauce, turkey breast with slices of deli turkey, and classic tuna blended with mayonnaise. Its Italian sandwich is made using three types of deli meat. Subway sandwiches are low in fat, and some sandwiches are designated as heart healthy by the American Heart Association.