The Stouffer’s Dinner Club was a loyalty reward program through Stouffer’s Frozen Foods that awarded points to customers who purchased certain Stouffer’s products. The customers were able to redeem these points for prizes. The program ended on Dec. 31, 2014, at which time all unredeemed points expired.
Under the Stouffer’s Dinner Club program, every time customers purchased certain Stouffer’s frozen meals or entrées, they received dinner club certificates, which were printed on the inside of the packages of specially marked products. Products that offered dinner club certificates were Stouffer’s French bread pizzas, Simple Dishes and Signature Classics. Each certificate contained a unique 12-digit code that had value of 20 points.
Participating in the club required customers to register and set up user accounts on the Stouffer’s website to enter codes. For each code entered, Stouffer’s deposited 20 points in the customer’s account. Customers could enter a maximum of 10 codes per day and redeem points for merchandise featured in the club rewards catalogue.
Some of the items featured in the catalogue included a free Stouffer’s frozen entrée for 5,000 points and a $5 electronic gift card for Amazon.com that cost 6,000 points. Customers could also redeem points for sweepstakes entries to try to win more expensive grand prizes.