Stores that are similar to Wet Seal include Forever 21, Abercrombie & Fitch, H&M and Zara. Wet Seal primarily sells young women's fashion and competes with a range of similar stores.
Other stores that carry clothing for young women that is similar to the Wet Seal inventory include Aeropostale, J. Crew Group, Urban Outfitters, and Tween Brands. There is also some crossover with the inventory of stores like The Gap, Banana Republic and J.C. Penney. Many retail clothing store chains carry "juniors" lines that are similar to the merchandise at Wet Seal, but Wet Seal is one of the few chains that focuses exclusively on this age group.