Do stores increase prices on items before they are marked down for a sale?


Quick Answer

Some stores increase the prices on certain items to suggest a steeper discount on a forthcoming sale. For example, an article of clothing originally priced at $100 might be increased to $120, then sold "on sale" for $60 to suggest to customers that it is selling for 50 percent off.

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Full Answer

Stores must first increase the prices and attempt to sell their wares for the increased rate before they can mark them down and claim a bigger discount. This way, stores cannot be accused of deceptive marketing practices, according to KOMO News. This is common practice before regular sales and larger events, such as Black Friday and Christmas. Consumers who want to avoid falling victim to this pricing strategy should consider comparison shopping at several stores or outlets to determine reasonable prices for an item.

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