Opening a bar business requires studying bar industry trends, targeting a specific customer demographic, and understanding state laws and regulations for operating a bar. Create a business plan for your bars so you have a blueprint to follow during the planning stages. Visit your state government website, find out what you must do to obtain a liquor license, and follow the required steps to secure this license.
Decide what type of bar you want to open and the type of customers you want to attract, and read bar industry marketing materials to find out about trends and get ideas. Study bar customer marketing reports, and visit competing bars to find out the drinks and foods customers prefer. Put together a team of staff members who are professional and eager to help your bar succeed. Hire part-time workers to serve drinks and food, and consider hiring full-time employees as well.
Successful bars require a good location, but they must also offer intriguing drinks to lure customers. Creating one or more signature drinks is a good way to make your bar stand out. Signature drinks can enhance the main theme of your bar in a fun way. To increase profit potential, establish a happy hour, and train bar staff to upsell by offering customers additional menu items when taking orders.