To start a perfume business, individuals need to find a good supplier or create their own scents, create a marketing strategy, price their products and promote their business. Moreover, entrepreneurs need to get an FDA license to sell perfumes and colognes, according to the Food and Drug Administration.
To run a successful perfume business, entrepreneurs need to consider two main steps.
- Choose the type of perfume to sell
- Find specific markets in which to sell the perfumes
Developing a unique range of perfumes can be more profitable than reselling wholesale perfumes. Opt for natural ingredients to attract new clientele, according to the advice offered by Entrepreneur.
Sell the perfumes via the Internet, on a wholesale basis or by establishing a sales kiosk in a high-traffic area such as a mall.