Start an online boutique by creating a website to showcase products. Include product descriptions and images, size and color options, prices, delivery and payment methods, product return and exchange policies.
In addition to creating a website, online boutique owners need to create a business plan that includes all of the details necessary to run and maintain the business. Compiling details such as the types of products to sell, where to store products, how to ship products, how to collect payments, marketing strategies, operations and equipment budgets, and daily maintenance tasks into one document helps owners meet business goals and projected revenues. Online boutique owners need to open a merchant's account to accept credit card and bank check payments.
To maintain an online boutique, owners need to increase traffic to their website using search engine advertising, pay-per-click, email marketing, word-of-mouth, print and other types of advertising. Building a solid reputation by providing quality customer service also helps increase traffic and revenue. Online boutique owners should review their business plan each year to update budgets and revenue goals. Updating business plans to accommodate changes in technology helps owners adapt their websites to reach more customers who use mobile phones and tablet computers.