The first step to starting a magazine is to come up with a fresh and unique concept. Decide on a target audience, plan and design the content, and assemble your staff. Finally, decide on a printer and set up distribution.
- Decide on a target audience
Settle on a target audience. Think about their primary interests, geographic location, education, gender, and age. Create your content and design based on the demographics of your subscribers.
- Come up with a magazine concept
Create a fresh, new and unique concept that is relevant to your target audience. Think about the benefits you want to provide your readers. Choose a niche that is not currently filled by popular publications.
- Choose a printer
Meet different printers, and compare their costs and experience. Choose a printer that best fits your vision for the magazine.
- Make a business plan
Prepare a business plan indicating your vision for your magazine. Meet with investors, and secure capital.
- Assemble your staff
Assemble a staff primarily made up of freelancers to help cut personnel costs. Hire a qualified marketing director who has a good understanding of your niche.
- Set up distribution
Start with a free online edition, and market it to your target audience through social media. Put out a limited number of copies, and offer them for free. Ensure that the magazines are readily available to your target audience because they form your client base.