Who Are Starbucks' Market Segments?

Within Starbucks' target audience, they tend to advertise separately to professionals who are 25 to 40 years of age and to young adults and college students who are 18 to 24 years old, according to Huffington Post. Overall, Starbucks' target audience is largely well-educated, upper middle-class individuals.

One way in which Starbucks advertises to college-age young adults is that they target higher-income college campuses and towns, suggests Huffington Post. However, they also open stores and advertise in large urban areas that have a high number of professionals with relatively high incomes. In each of these market segments, they tend to stress ideas such as sustainability and foreign culture to appeal to educated individuals.