What Is a Stakeholder Map?

A stakeholder map is a stakeholder management tool that identifies the stakeholders in a project or company, their interests, potential involvement in the project and the classification categories into which the stakeholders fall. Stakeholder maps are effective tools for project analysis. By correctly mapping stakeholders, the person in charge of a project can make sure that each person is adequately involved in project communication and decision making.

Stakeholder maps help to prioritize stakeholders by influence and participation in the project. To accomplish this, stakeholders must first be identified and named. After this, each stakeholder's interest in the project should be noted. Some stakeholders may have several interests in the project, such as funding, project content and project changes. Stakeholders with multiple interests may need to be classified as higher priority for communication purposes.

A stakeholder map notes what each stakeholder's involvement level in the project is, whether they take an active or passive role in the implementation of the project. By prioritizing stakeholders, the project manager can better facilitate the needs of each stakeholder in order of importance. This helps the manager to make sure that each stakeholder is adequately apprised of the progress of the project and receives the correct information to address that stakeholder's concerns.