Souplantation offers mobile coupons in email format through Club Veg, as well as through various coupon websites. Occasionally, Souplantation offers coupons through the restaurant's Facebook or Twitter pages. The cashier scans smartphones with the coupon displayed on the screen.
Souplantation began in San Diego, California in 1978, and has since expanded to 128 restaurants in 15 states. It is known as Sweet Tomatoes outside of Southern California. Souplantation offers buffet-style dining with foods made from fresh, wholesome ingredients. Offerings include a salad bar with over 50 fresh items, hot pasta dishes, made-from-scratch soups, and a variety of fresh desserts and baked goods.