Scheels Sporting Goods Company offers a weekly advertisement with few deals and clearance items. The goods are utilitarian and tend not to be marked for sale or clearance. It also offers holiday-related sales and promotions.
The products in the weekly ads may include sporting goods relating to a specific activity, such as tents, sleeping bags and lanterns for camping. Guns, knives, protective gear and binoculars are available for hunting, trapping and shooting. General items such as clothing, hats and sunglasses for specific outdoor sports are also available. It also offers a wide variety of safes for storing weapons safely in the home.