How Does Someone Write a Marketing Research Proposal?


Quick Answer

A person writing a marketing research proposal should include the aims and objectives of the research, background information, a hypothesis, an explanation of the research process and the outcomes sought. Include a clear title with identifying keywords, list the aims and objectives of the research, provide a background analysis, state a hypothesis for the research, explain data collection methods, describe the research methodology and include a schedule of activities. The marketing research proposal should also include a code of conduct that ensures ethics will be adhered to, address any limitations regarding the research and list likely outcomes.

Continue Reading
Related Videos

Full Answer

The purpose of the marketing research proposal is to explain why the research is needed and what is to be gained from the research. The company should create this proposal before even beginning the project because it provides helpful information that will guide the researchers.

Learn more about Marketing & Sales

Related Questions