An introduction letter should contain the writer's name and his or her position, how he or she got the name of the person to whom the letter is written, the purpose of the letter, contact information and a thank you. Introduction letters are often used in business as a way to make contacts and expand a client or customer base.Continue Reading
When writing an introduction letter, one should keep in mind that it is the first impression that a prospect will have. Following a simple guideline ensures the letter is written in the most professional way possible.
The very first thing an introduction letter should do is introduce the person writing the letter. He or she should state his or her name, as well as position within the company, such as President or Account Manager. Also indicate how he or she is connected with the addressee. Perhaps it is via a mutual client or friend.
This is the body of the letter. Here, explain why the person is being contacted. Perhaps it is to woo them as a new advertising client, for example. In this section, propose a meeting, such as over lunch or at happy hour.
Be sure to give contact information, including email or a telephone number. Add some interesting information about the company that might grab the person's interest. Remember to thank the person for his or her time.