Societal marketing concepts aim to influence consumer behavior for social good. Rather than coercing people into changing their behaviors, they try to inspire voluntary changes.Continue Reading
There are four keen areas societal marketing targets:
Like other marketing practices, societal marketing uses research to promote a concept. It aims to enhance social and economical conditions. In addition, it analyzes the social consequences of actions and marketing policies, as well as consumer decisions and activities. Sometimes it involves analyzing the way commercial activities influence society.
When engaging in social marketing campaigns, experts usually: