What Is a Slogan Related to Aluminum?

"Alcoa Can't Wait for Tomorrow" was a popular slogan for aluminum manufacturer Alcoa in the 1970s. Alcoa is still in business and produces thousands of products each year.

The slogan, which was part of an entire song, expressed Alcoa's excitement regarding how its aluminum would be used next. When aluminum was first discovered, it was considered even more valuable than gold. The first known item produced with the metal was a baby rattle made for Napoleon III in the 1850s. Since then, the metal has been used to make a variety of items, ranging from tea kettles and siding to Christmas trees.