Commencing in 2009, the slogan for Coca-Cola is "Open Happiness." For three years prior to the launch of "Open Happiness," the slogan was "The Coke Side of Life." In 2005, the slogan was "Make It Real."
One of the best known slogans for this soft drink is "Have a Coke and a Smile." This slogan was used to promote the product between 1979 and 1982. It is followed by another well-known slogan, "Coke Is It!" Yet another slogan associated with Coca-Cola that is still uttered from time-to-time comes from 1969: "It's the Real Thing." The first slogan for Coca-Cola is direct and to the point. It was launched in 1886 and used for eight years: "Drink Coca-Cola."