A virtual house tour should include the basic layout of home, usually in a 360-degree view. It can also include scrolling text, audio, links to a real estate agent’s personal web page, the MLS number or music. When creating a virtual house tour, keep in mind that it is a full-motion video of a location that simulates an actual walk-through. Begin a tour with the most interesting element of a floor space, and end the tour at the same location.
Keep the viewer’s eye in mind in order to determine what the most interesting and important selling points of the home are to a potential buyer. Move excess furniture or clutter out the room before filming to make the space seem more open, larger and inviting.
Virtual tours often include descriptive text or marketing comments. Use action verbs and minimize exaggerated descriptions. The text should focus on a home’s best features. Some virtual tour software include an audio option. When using audio, speak in a clear, pleasant and enthusiastic tone.
The end of the tour should link to an MLS number and an office or personal Web page. There are a number of software programs and companies that enable a seller or Realtor to create a virtual tour. Sites such as RealTourVision.com create 360-degree panoramic virtual tours with software such as Fusion. Fusion software incorporates a tour into a media presentation that can be viewed on smartphones and tablets.