Donation request letters should include an introduction, a paragraph requesting donations and a closing. The letter should be sent to the appropriate audience after the thank you letter for previous donations has been received.
The introduction to a donation request letter should be personalized, and grab the reader's attention. It should update the reader on any previous donations received and let the reader know that he or she is important to the cause.
When asking for donations, always explain what the donation will achieve and be sure to thoroughly explain the cause. Explain to the reader the consequences of not acting.
In the closing, thank the reader for his or her support and remind them why their donation is important.