It is important to include a company history in the website because it plays an important role in building trust and respect. It also gives potential investors a better idea of what the business of the company is and how the business idea came about.
Writing a company history, which is also known as the 'about us' page, gives the company an opportunity to tell its story. Website owners often use this page to explain what the company is about and what makes it unique from its competitors. A compelling company history is often written in a conversational style and reveals the personality of the business.
The history should encompass a brief profile of the founders, the origin of the idea of the business, progress made to date, problems faced so far, phenomenal events and short-term growth plans. For a new business, the company history or 'about us' page can include the proprietor's technical skills and expertise, personal or educational history, and other companies he might have worked for.
It is here that the company explains its values and the importance of the product or service it offers. It also introduces the management team, reveals how long it has been in business and whether it is a private or public limited company.