Q:

What should you include on a business open house invitation?

A:

Quick Answer

An invitation to a business open house is a message sent to existing and potential customers to introduce a company, store location, product or service in a celebratory setting. The wording should indicate the recipient is “cordially invited” or that the host requests the “honor of their presence.”

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Full Answer

An open house invitation should convey a sense of pride and reflect a degree of excitement. It should include the pertinent details of the company hosting the event, the time and place of the event, and the building, product or service that is being dedicated, unveiled, or introduced. If there is a prize or raffle drawing to entice people to attend, the invitation should briefly mention it, but it should not draw attention from the event itself. The invitation can also include mention of a product demonstration, guest appearance or wine and cheese bar, if appropriate.

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