While both stores receive high marks, Bass Pro Shops is rated higher than Cabela's in customer feedback and a wider variety of accepted payment options, according to a full comparison by Knoji. Bass Pro Shops received the full five stars against Cabela's three stars in customer feedback and reviews.
Most customer reviews of Bass Pro Shops were between four and five stars. Complaints were typically surrounding out-of-stock or limited items as opposed to quality or service.
Bass Pro Shops is Better Business Bureau certified and Cabela's is not; however, they both have very high BBB ratings of A+ and A, respectively.
Among all U.S. websites, Cabela's ranks around 500 compared with Bass Pro Shops at 1,522. Cabela's also has 2.2 million Facebook followers compared with 51,000 for Bass Pro Shops.
Both sites received the full five stars for security and customer privacy.
In a side-by-side pricing comparison of several items, the stores compete with very similar price points.
For online shoppers, shipping costs for both stores begin at $5.95, as of March 2015. Neither store accepts PayPal, but both accept major credit cards. Bass Pro Shops received a higher rating by providing an online form that lets customers use personal checks. Cabela's accepts checks only on mail orders.
Cabela's received a higher rating for accepting returns without question for 90 days. Bass Pro Shops' policy is 30 days.