Selling, financing, promotion, pricing, product planning, distribution and risk management are seven functions of marketing, notes Hagerstown Community College. Another function of marketing is marketing information management.
Marketing involves planning, creating and advertising products and services that customers want and then making these items available for purpose and distribution, notes Investopedia. During the marketing decision process, professionals have to do market research to plan products that customers want, choose an appropriate price, finance the ability to create and distribute the product to retailers or customers directly, and manage risks that can occur during the product development and distribution processes. Promotion involves showing customers why they need the products, while selling involves finalizing the sale online or at retail locations.