Q:

What are some services provided by mailing houses?

A:

Quick Answer

Mailing houses provide a range of services to customers, including designing direct mail materials, printing direct mail pieces, preparing mailing pieces for delivery and providing mailing lists of targeted contacts. Some mailing services create email campaigns to coincide with direct marketing mailings. Mailing houses usually offer customers multiple options for mailing advertising and marketing information to targeted consumers via the U.S. Postal Service.

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Full Answer

Mailing service companies that have a design department assist customers with creating direct mail materials that capture the essence of a sales message. Companies take basic ideas provided by the customer and create a layout design, which must be approved by the customer. Some mail houses offer customers a choice between using a ready-made template to self-design a mailing piece and sending the company a mock-up design. The template option involves browsing an online gallery of graphic templates, selecting a design and adding text to the front and back.

Alternatively, a mailing house graphic design department creates a finished design concept from a mock-up idea provided by its customer. In addition to direct mail pieces, mailing houses with design capabilities create company letterhead, brochures, postcards and invitations. Mailing houses use their contacts with list companies to secure targeted names and addresses for direct mail projects.

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