What Services Are Offered by the Digital Banking Unit at BBVA Bancomer?


Quick Answer

The Digital Banking business area of BBVA Group manages its commercial offerings, distribution model, multichannel strategy, and the outline of the group's commercial and operational processes. This division focuses on BBVA's digital transformation and seeks to improve the development of the group's digital businesses. Created in March 2014, Digital Banking plays a crucial role in transforming the bank into a modernized business that caters to the needs of 21st-century consumers.

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Full Answer

Digital Banking is also responsible for creating new business lines by acquiring new companies and merging internal developments with startup investments that involve BBVA ventures. The business area fosters active execution, the use of small independent teams in managing projects, and the use of internal and outsourced employees. Knowing that customers have changing needs, BBVA created Digital Banking to provide better products and services with the aid of technological improvements.

BBVA offers a large selection of savings facilities, including personal, housing, savings and deposit accounts. The group also provides financing options, such as personal loans and mortgages, as well as credit cards and insurance policies. Pension plans, warrants and mutual funds are a few of BBVA's investment products.

Additionally, BBVA features a comprehensive multichannel service that features access to online financial information through online banking, telephone banking, ATMs and mobile devices. BBVA has branches across the globe, including the United States, Argentina, Belgium, Chile and Colombia among others.

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