As of 2015, Synovate offers a range of research services, including pricing and range optimization, advertising and communications, customer relationship management, trends research and media research. Additionally, the company also offers innovation testing, new product development, market strategy evaluation, market strategy segmentation, and shopper behavior and retail strategies. Synovate's research services follows three types of research methods, which are quantitative research, qualitative research and syndicated research using the DataFriendWeb data analysis tool.
Synovate's research services cover a wide range of industries, including banking, insurance, automotive, retail, and both food and nonfood industries. The company also performs its media research service using various media channels, such as Internet, print media, radio, television, and both outdoor and indoor media. Synovate's research solutions are presented through various products, which include BrandLife, 3D Shop, True Customer View, Eye Tracking and ViewScan Glasses.
In addition to its regular research services, Synovate also maintains a portfolio of regular survey data of various brands and product categories. The company also operates the Division of Healthcare Research which specializes on projects that evaluate the behavior and motivation for all stakeholders in the health care industry.
Synovate is a research company operating within the Ipsos international research network. Synovate was established in 1991 and has a client list that includes various large-sized international and Russia-based companies.