Advantage Sales and Marketing has a company portal called ASM Connects, which provides sales, business intelligence, retail, business process outsourcing and marketing services to other organizations that sell packaged goods. Some of the organizations it provides services for include grocery stores, home improvement stores, mass merchandisers, clubs, convenience stores, the military, specialty retailers, food service businesses and dollar stores, according to ASM. This Irvine, California-based company has been in business since 1987.
ASM's main function is to help its clients with aligning their sales and marketing strategies with customer requirements and executing their sales plans effectively, mentions ASM. One of its main services is matching clients with senior executives to help them understand effective retailer strategies and providing support during the implementation process, sometimes acting jointly with the retailers. ASM also helps retailers do consumer research and use shopper data to set prices, choose promotions, launch new product lines and distribute products.
As of 2015, ASM has a presence in 32 states, allowing companies across the country to outsource some of their business processes, take advantage of ASM's in-store marketing programs and utilize its business intelligence services, notes Bloomberg Business. Other services companies can benefit from are accounts receivable reporting, vendor-managed inventory, space management, category management and invoice management.