How Do You Sell Video Footage?


Quick Answer

Video footage can be sold by uploading the footage to a stock film site and allowing the site to sell the footage for a fee, according to the Lights Online Film School. The price for each clip is determined primarily by the quality of the clip, its length, and whether it's shot using standard definition resolution or high definition resolution. Prices for clips range from $10 to $100.

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Full Answer

According to Lights Online Film School, video content producers typically receive between 20 to 50 percent of the sales price of the clip. The low return per clip is balanced by the ability of selling the same clip repeatedly.

A film clip of a specific newsworthy event may garner a higher price by selling it directly to an interested news agency or television station rather than through a stock film seller, according to the Video University. Exclusivity of the subject matter along with the fastest speed available raise the value of the clip. To sell to the agency, the clip owner should contact the agency's News Desk or Assignment Editor and send a small demo clip of the footage. If acceptable, the agency or station pays either for exclusive use of the clip or for airing it a limited number of times.

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