What Is a Seasonal Discount?

A seasonal discount is a price inducement that businesses offer customers to create sales out-of-season. In fashion, for instance, retailers offer discounts for winter clothes when spring nears, and they offer lower prices on summer clothes during end-of-summer sales.

In climates with four distinct seasons, companies that sell sleds, snow pants and winter gear often offer seasonal discounts as the winter ends. Similarly, beach towels and swimsuits go on sale at the end of the summer. Televisions and related electronics tend to go on sale in November and December for the holidays. Office supplies go on sale during back-to-school periods. After holiday seasons, companies also offer discounts on excess inventory.